A Milestone in DOOH Growth
Clear Channel UK has announced a significant expansion of its Adshell Live network, reaching an impressive 3,500 screens across the United Kingdom. This achievement cements Adshel Live’s position as the UK’s largest digital Out of Home (DOOH) network.
Key Highlights:
- Launched in 2015, Adshel Live has been a driving force behind DOOH growth in the UK
- DOOH revenue has more than doubled from 32% in 2015 to 65% in 2023
Unparalleled Reach and Impact
The Adshel Live network now spans 350 UK cities and towns, with 205 locations exclusively covered by its digital roadside footprint.
Impressive Statistics:
- 628 million impacts
- National reach of 36 million fortnightly
- 66% coverage across the UK
- 32% more reach than all other roadside digital 6-sheets combined
Strategic Placement for Maximum Effectiveness
Adshel Live’s screens are strategically positioned near key retail locations, offering significant advantages to advertisers.
Retail Proximity:
- Covers twice as many Boots and top four grocery locations as competitors
- Screens positioned within 500 meters of twice as many key retail stores
Sustainable Growth and Social Responsibility
As the network expands, Clear Channel demonstrates its commitment to sustainability and social impact.
Environmental Initiatives:
- New screens are 50% more energy efficient
- 100% renewable energy used
- Screens switched off daily between 12 am and 5 am, reducing energy consumption by 16%
Community Contribution:
- OOH industry returns 46p of every £1 in revenue to local communities
- Clear Channel donated £20 million worth of advertising space in 2023
- Supports various charity partners and social causes
A Platform for Public Communication
Adshel Live serves as a vital communication tool for both brands and public sector organizations.
Public Sector Impact:
- Acts as a public notice board for important information
- Enables quick and reliable dissemination of messages to all communities
Supporting Diversity and Entrepreneurship
Since 2021, Clear Channel has been supporting Black entrepreneurs through its Compass scheme, offering free advertising space across the Adshel Live network.
With its expansive reach, strategic placement, and commitment to sustainability and social responsibility, Clear Channel’s Adshel Live network continues to revolutionize the digital Out of Home advertising landscape in the UK.